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Email marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email marketing is most effective when the recipients are targeted and the information is relevant and timely.
Email marketing is more cost-effective and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through "buy now" or "sign up now" links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sales cycles.
The success of your email marketing campaign is totally dependent on receptive contacts. The only way to know that people WANT to receive your message is to make sure you have their permission to send them email. This means having them "opt-in" to your subscriber list. You should always include an "opt-out" or "unsubscribe" option in your email as your audience's needs may change.
Thanks to real time reports, you will know who has opened your email, clicked through to the trackable links, forwarded emails to others and whether this has resulted in new subscribers. And you know all this as it happens. You can learn of unsubscribe requests and bounces and track your success with consistent growth rates. You can access this information through your secure link from anywhere as soon as you launch your campaign.
Voor het uitvoeren van Email Marketing campagnes verwijzen we u naar het product NetMasp.
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