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SITB demo
One to One marketing is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. It then aims to repeat this many times with each customer, such that powerful lifelong relationships are forged. As such it differentiates customers rather than just products.
One to One Marketing is more than a sales approach. It's an integrated approach that must permeate all parts of an organisation: marketing, sales, production, service, finance, etc.. In fact, One to One Marketing needs to come the guiding vision that drives the whole company. One to One Marketing recognises that lifetime values of loyal customers who make repeat purchases far exceed that of fickle customers who constantly switch suppliers in search of a bargain. This is particularly true within financial services where the customer acquisition costs are very high.
Whilst at first the concept appears to be only suitable for a niche market of rich clients, modern information technology, particularly the new interactive mediums, provide an opportunity to bring personalised and customised products to the mass market yet at a mass produced price. This is called Mass Customisation. However, it does require new thinking that breaks away from the traditional concepts of mass marketing and mass production.
Pour la mise en application de One to One Marketing dans votre processus de vente nous vous référons à notre produit NetMarketing.
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